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Write a complete paragraph that introduces the concept of usability, explains the importance of usability to modern organizations, and describes the intent/purpose of the website.
In general, we can understand the concept of usability as the ease with which visitors are able to use a web site. Web site usability is not just about making sure everything on the site works, but how quickly and easily visitors are able to make use of the site. Usability means user-centered design. Both the design and development process are focussed around the prospective user, to make sure their goals, mental models, and requirements are met and to build products that are efficient and easy to use. Usability is a concern for marketers because of its potential impact, positive or negative, on marketing metrics such as conversion rates, which in turn affect profitability.